The rise of AI and answer engines is changing how users consume content. These systems often display answers directly on search results pages, which can reduce click-throughs for certain types of content. You may notice impressions growing while clicks decline. This happens when users see your content but get answers from AI widgets or other…
Nothing rattles a marketing team faster than flatlining traffic. One month you’re celebrating steady gains, the next you’re staring at an analytics chart that refuses to budge—or worse, starts dipping. Panic sets in, and the first thought is often, What did Google do to us? As we covered in our previous post, The Lifecycle of…
You publish a new blog post, check your traffic a week later, and see no growth. Or worse—your metrics are down. What’s going on? SEO is rarely a straight line. If you’ve ever stared at your analytics dashboard and noticed growth slowing, leveling off, or even declining, it’s easy to panic. But traffic plateaus and…