The Team



We’re Hit Subscribe.

Our writers represent the confluence of tech thought leadership and readable, enjoyable content.

We’re plain-language advocates and real software developers.

Meet our writers

Psst…want to write for us? Fill out the form here.


Christian Meléndez is a technologist that started as a software developer and has more recently become a cloud architect focused on implementing continuous delivery pipelines with applications in several flavors, including .NET, Node.js, and Java, often using Docker containers.


Carlos Schults is a .NET software developer with experience in both desktop and web development, and he’s now trying his hand at mobile. He has a passion for writing clean and concise code, and he’s interested in practices that help you improve app health, such as code review, automated testing, and continuous build.


Eric Goebelbecker has worked in the financial markets in New York City for 25 years, developing infrastructure for market data and financial information exchange (FIX) protocol networks. He loves to talk about what makes teams effective (or not so effective!)


Peter Morlion is a passionate programmer that helps people and companies improve the quality of their code, especially in legacy codebases. He firmly believes that industry best practices are invaluable when working towards this goal, and his specialties include TDD, DI, and SOLID principles.


KimSia writes under the nom de plume T.J. Simmons. He started his own developer firm five years ago, building solutions for professionals in telecoms and the finance industry who were overwhelmed by too many Excel spreadsheets. He’s now proficient with the automation of document generation and data extraction from varied sources.


Mark Henke has spent over 10 years architecting systems that talk to other systems, doing DevOps before it was cool, and matching software to its business function. Every developer is a leader of something on their team, and he wants to help them see that.


Jean Tunis is the principal consultant and founder of RootPerformance, a performance engineering consultancy that helps technology operators minimize cost and lost productivity. He has worked in this space since 1999 with various companies, helping clients solve and plan for application and network performance issues. 


Phil Vuollet uses software to automate process to improve efficiency and repeatability. He writes about topics relevant to technology and business, occasionally gives talks on the same topics, and is a family man who enjoys playing soccer and board games with his children.


Sylvia Fronczak is a software developer that has worked in various industries with various software methodologies. She’s currently focused on design practices that the whole team can own, understand, and evolve over time.


Lou Bichard is a JavaScript full stack engineer with a passion for culture, approach, and delivery. He believes the best products emerge from high performing teams and practices. Lou is a fan and advocate of old-school lean and systems thinking, XP, continuous delivery, and DevOps.


Dave Farinelli is a senior software engineer with over eight years of experience. His specialty is in providing enterprise-level solutions for healthcare and insurance clients. Dave holds a B.S. in computer engineering from Kettering University in Flint, Michigan.


Eric Boersma is a software developer and development manager who’s done everything from IT security in pharmaceuticals to writing intelligence software for the US government to building international development teams for non-profits. He loves to talk about the things he’s learned along the way, and he enjoys listening to and learning from others as well.


Peter Grainger is a senior engineer at Sage with over 10 years of experience in diverse industries such as satellite communications, public sector, and finance. He’s content to automate himself out of most jobs and is happiest deleting code rather than writing more. Peter has deep knowledge of Java, JavaScript, Node, MongoDB, and GitLab.


Vlad Georgescu is senior system architect and full-stack enterprise software developer with almost two decades of experience in the development lifecycle. He also has experience as a SCRUM master, agile coach, and team leader. On the communications front, Vlad is also effective: he’s created online communities and worked on social media marketing strategies. 


Erik Lindblom has been a full stack developer for the last 13 years. During that time, he’s tried to understand everything that’s required to deliver high quality, valuable software. Today, that means using cloud services, microservices techniques, container technologies. Tomorrow? Well, he’s ready to find out.


Rich Dammkoehler has been practicing software development for over 20 years. In the past decade, he has been a Swiss Army Knife of all things agile and a master of agile fu. Always willing to try new things, he’s worked in the manufacturing, telecommunications, insurance and banking industries. In his spare time, Rich enjoys spending time with his family in central Illinois and long-distance motorcycle riding.


Juan Pablo Macias Gonzalez is a computer systems engineer with experience in backend, frontend, databases and systems administration.


Melissa McEwen specializes in wearing many hats, with work ranging from content editor to project manager to full-stack developer. Her passions are code quality, work-life balance, and Javascript. She aims to write in a way that speaks to what developers care about.


Omkar Hiremath. Omkar uses his BE in computer science to share theoretical and demo-based learning on various areas of technology, like ethical hacking, Python, blockchain, and Hadoop.


Taurai Mutimutema is a systems analyst with a knack for writing, which was probably sparked by the need to document technical processes during code and implementation sessions. He enjoys learning new technology and talks about tech even more than he writes.


Michel Mulders is a passionate blockchain developer who loves writing technical content. Besides that, he loves learning about marketing, UX psychology, and entrepreneurship. When he’s not writing, he’s probably enjoying a Belgian beer!


Guillermo Salazar is a solutions architect with over 10 years of experience across a number of different industries. While his experience is based mostly in the web environment, he’s recently started to expand his horizons to data science and cybersecurity.


Daniel Longest has over a decade in the software field, and he has worked in basically every possible role, from tester to project manager to development manager to enterprise architect. After several experiences with agile transformations and years spent coaching and mentoring developers, he’s passionate about how organizational design, engineering fundamentals, and continuous improvement can be united in modern software development.


Aditya Khanduri currently handles product and growth at, and he’s also built a couple of B2B products. He’s proficient in data analysis with Python and has worked with multiple startups in the blockchain and artificial intelligence sector.


Marjan’s Venema has 30+ years in all corners of software development, and her specialty is writing engaging copy that takes the terror out of tech: making complicated and complex topics easy to understand and consume.


Michael de Ridder has worked in software development, data visualization, data science, research, consulting, and business analysis across healthcare, telecommunications, radio and finance. He enjoys the challenge of combining and utilizing the relationships between different domains and technology. A big fan of travel, Michael is a proponent for the benefits of work-life balance, believing that time away from a subject allows creativity to flourish.


Alex Doukas’s main area of expertise is web development and everything that comes along with it. He also has extensive knowledge of topics such as UX design, big data, social media marketing, and SEO techniques.


Juan Reyes is an engineer by profession and a dreamer by heart. His many years of struggle and self-discovery have inspired him and drive to embark on a journey for wisdom.


Mario Fernandez develops software for a living—then he goes home and continues thinking about software because he just can’t get enough. He’s passionate about tools and practices, such as continuous delivery. And, he’s been involved in frontend, backend, and infrastructure projects.


Pius Aboyi is a mobile and web developer with over 4 years of experience building for the Android platform. He writes code in Java, Kotlin, and PHP. He loves writing about tech and creating how-to tutorials for developers.

Meet our editors


Kristin Rawlings is a developmental (and occasional copy) editor. After realizing in college that she probably needs a more practical career than “aspiring best-selling author,” she found her passion for editing. Now, she spends her days helping bridge the gap between writers and their readers (and extolling the Oxford comma).


Jill Weisberg edits nonfiction text across many genres and formats. A bachelor’s degree in French and a PhD in neuroscience sparked her inner cognitive neuroscientist to study how brains process information, including language and conceptual knowledge. She enjoys wrangling words to help writers communicate clearly and effectively. Her fingers get restless if they’re away from a keyboard for too long.


Alison Cantrell is an editor who loves to collaborate with writers to craft their stories—whether they’re in the form of a book or blog post. She has a master’s degree in book publishing from Portland State University and likes to spend her time reading and exploring the Pacific Northwest.


Crystal Shelley is the owner of Rabbit with a Red Pen, where she provides editing and authenticity reading services to fiction authors. She unites her love of language and her passion for social justice by advocating conscious language use and inclusive representation in her editorial work. When she’s not working with words, she’s probably swearing at a video game.


Kirsti MacPherson writes and edits material for content marketers, educational publishers, nonprofits, and corporate trainers. She once completed a walkathon while dressed as a baked potato.

Meet our staff

Angela—Director of Operations

Angela Cordaro is the director of finance and operations, and she keeps Hit Subscribe humming along smoothly. When she’s not churning out spreadsheets and to-do lists, Angela is a brewster who loves to create and sample all types of beer and cider.  

Erin—Director of Customer Success

Erin Baez is Hit Subscribe’s director of customer success. If you’re our client, you can look forward to working closely with Erin as she checks on how your posts are performing, discusses your goals with you, and makes sure all your requests are going to the right places. In her free time, you can find Erin playing modern board games, working out, or reading.

Brad—Business Strategist

Brad Dennison is Hit Subscribe’s business strategist, keeping us and our clients on the path to success. When not in the pursuit of better business outcomes he’s investing in real estate. Outside of work, Brad is a family man and can likely be found bonding with his kids over video games.

Cheri—Digital Marketing Strategist

Cheri Magnuson is Hit Subscribe’s digital marketing strategist. If you are a prospective client, Cheri will be one of your first points of contact as she collaborates with you on how Hit Subscribe can best fulfill your needs. With a passion for SEO and analytics, Cheri aims to help bring your content strategy to the next level. In her free time, you can find Cheri living the active Colorado lifestyle—hiking, snowboarding, cycling and fishing.

Gaby—Community Manager

Gabriella Torres is Hit Subscribe’s community manager. She works on community support, content distribution, and digital engagement/activities to help build and grow our Hit Subscribe community. In her free time, she enjoys crocheting, embroidering, and playing (or making!) video games.  


Tracy Koenn is a recent graduate of Lake Forest College, and she edits clients’ blogs, ensuring that posts are grammatically sound and convey content effectively. She also works with the Hit Subscribe founders on growth-centered projects.


Nana Takahashi handles post processing for Hit Subscribe by night and runs the elegant Coquelicot Gallery and Cafe in Palatine, IL, by day. In both endeavors, her attention to detail is unmatched. But only one of those endeavors will allow you to view the handcrafted jewelry she and her mother create. 


Arnab Roy Chowdhury handles QA and post processing for Hit Subscribe. He is also a UI developer, and when he is not working, he’s out there traveling and doing nature photography.


Hannah Malone is an account manager who keeps client needs and goals a top priority. If you are a client, you will be working closely with Hannah as she makes sure your posts are performing and your goals are being met. When she is not working closely on accounts, you can find her relaxing on the beach


Lydia Nestel is an account manager at Hit Subscribe. She takes pride in her work and prioritizes clear communication with each and every client. In her downtime she enjoys browsing antique shops and swing dancing with her husband and she never misses the opportunity to wear vintage.

Meet our founders

Erik—CEO & Founder

Erik Dietrich is a veteran of the software world and has occupied just about every position in it: developer, architect, manager, CIO, and, eventually, independent management and strategy consultant.  This breadth of experience has allowed him to speak to all industry personas and to write several books and countless blog posts on dozens of sites.


Amanda Muledy has spent her professional life as an editor working primarily with tech companies. Her degree is in literature, and her specialty is helping authors tell a story—even a 1,200 word one—in an engaging way. 

Want to learn more?