We build partnerships with our clients; our staff are the people that make it happen. Our multi-disciplinary team is responsible for innumerable achievements across the board. We’re engineers, software developers, writers, project planners, and everything in between.

Meet Our Internal Staff


Director of Customer Success

Erin Baez is Hit Subscribe’s director of customer success. If you’re our client, you can look forward to working closely with Erin as she checks on how your posts are performing, discusses your goals with you, and makes sure all your requests are going to the right places. In her free time, you can find Erin playing modern board games, working out, or reading.


Director of Operations

Angela Cordaro is the director of finance and operations, and she keeps Hit Subscribe humming along smoothly. When she’s not churning out spreadsheets and to-do lists, Angela is a brewster who loves to create and sample all types of beer and cider.


People Operations

Gabriella Torres is Hit Subscribe’s community manager. She works on community support, content distribution, and digital engagement and activities to help build the Hit Subscribe community. In her free time developing and playing video games.


Community Manager

Tracy Koenn is a graduate of Lake Forest College, and she edits clients’ blogs, ensuring that posts are grammatically sound and convey content effectively. She also works with the Hit Subscribe founders on growth-centered projects.


Account Manager

Nana is an account manager at Hit Subscribe. She believes no detail is too small to ensure clients’ experiences are positive and productive.

Outside of the virtual office, she enjoys making jewelry, cooking new dishes, and pampering her prized goldfishes.


QA Specialist

Arnab Roy Chowdhury handles QA and post processing for Hit Subscribe. He is also a UI developer, and when he is not working, he’s out there traveling and doing nature photography.


Practice Manager

Eric Goebelbecker heralds 25 years of experience in developing infrastructure for the financial market in New York City. His work included collecting market data and instrumenting financial information exchange (FIX) protocol networks. Goebelbecker’s expertise enables him to quickly scan for what’s working, and what’s not.


Practice Manager

Melissa McEwen, our Director of Content Strategy and former software engineer, excels in driving growth through effective campaigns. By seamlessly integrating technology and content, she ensures the delivery of captivating and goal-aligned content. In her spare time she enjoys sewing and knitting.


Account Manager

Daylen Hoots is an account manager at Hit Subscribe. She values learning and personal development, effective communication, systems and processes, and loves helping people come up with creative solutions to problems. When not working, she enjoys spending time with her husband and two daughters, going to Disney World, and volunteering.


Account Manager

Lyndsey Silker is an Account Manager at Hit Subscribe. She has a passion for fostering strong client relationships and is driven by a commitment to client success. When not working, she enjoys hiking with her family and two Goldendoodles, listening to true crime podcasts, and kickboxing.


Chief Executive Officer

Erik Dietrich is a veteran of the software world and has occupied just about every position in it: developer, architect, manager, CIO, and eventually, independent management and strategy consultant. His breadth of experience allows him to speak to all industry personas, write several books in the development sphere, and countless blog posts for dozens of sites.

Meet Our Writers


Christian Meléndez began as a dedicated software developer. During his career he developed his skills in cloud architecture, instrumenting delivery pipelines, and specializing in applications. Meléndez is proficient in .NET, Node, JavaScript, and Java, frequently utilizing docker containers.


Carlos is a skilled software engineer and an accomplished technical writer for various clients. His passion is to get to the bottom (the original source) of things and captivate readers with approachable and informative technical content.


Peter Morlion is a passionate programmer that helps people and companies improve the quality of their code, especially in legacy codebases. He firmly believes that industry best practices are invaluable when working towards this goal, and his specialties include TDD, DI, and SOLID principles.


Mark Henke heralds ten years of building architectural systems who interact with each other. Henke began working with development operations before its widespread popularity. Passionate about collaboration, Henke’s role shifts from development lead, to active team member, sharpening his teammates skills, and learning new tricks of his own.


Founder of RootPerformance, an engineering consultancy company, Jean Tunis focuses on minimizing cost and loss productivity for technology operators. Heralding 23 years in the industry, Tunis identifies application and network performance problems.


Phil Vuollet is a subject matter expert in technology and business, often contributing to brands’ unique voices. Vuollet is a software automator focusing on improving repeatability. Often invited to give presentations, Vuollet is an active voice in the technology sphere.


Sylvia Fronczak specializes in cutting-edge design practices ahead of the curve. As a project leader, Fronczak teaches developers how to improve technological design; she is a software engineer of many years. Throughout her career Fronczak has worked with several, diversified brands improving central software methodologies.


Lou Bichard is a JavaScript full-stack engineer who believes the best performing softwares are created with a cohesive team. Bichard favors old-school lean systems and methodology, XP, continuous delivery, and development operations. Crafting careful approaches to each product, Bichard shines in software approach and delivery.

Eric B

Eric Boersma specializes in software development and serves as a development manager. He implements strategies for pharmaceutical companies integrating intelligent software for the U.S. government. Constructing lasting relations with international development for nonprofits, Boersma shares his development know-how in an open collaborative environment. He prides himself on continually improving his skills.


Omkar Hiremath specializes in computer science, presenting theoretical and demo-based learning in ethical hacking, Python, blockchain and Hadoop. Hiremath prides himself on presenting top-grade presentations and knowledge sharing.


Marjan’s Venema heralds 30 years in all aspects of software development. Specializing in writing authoritative content, Venema makes tech know-how available to all skill levels of developers and technology neophytes and experts.


Alex Doukas is a website developer specializing in UX design, big data, social media marketing, and SEO best-practices.


Juan Reyes is an engineer who has persevered despite enduring life struggles. His journey of self-discovery brought him to the engineering industry, and he never looked back.


Mario Fernandez is a career software developer. His practices include wielding best-in-class tools and practices, including continuous delivery, frontend development, backend development, and infrastructure. Fernandez spends his free time obsessively thinking about code.


Pius Aboyi prides himself on being a four year Android web developer proficient in Java, Kotlin, and PHP. When he’s not developing, Aboyi writes easy-to-understand articles on technological enterprises and developer tutorials.


Justin Reynolds is a freelance writer who enjoys telling stories about how technology, science, and creativity can help workers be more productive. In his spare time, he likes seeing or playing live music, hiking, and traveling.


Brian Deines believes that every day is a referendum on a brand’s relevance, and he’s excited to bring that kind of thinking to the world of modern manufacturing and logistics. He deploys a full-stack of business development, sales, and marketing tools built through years of work in the logistics, packaging, and tier-1 part supply industries serving a customer base comprised of Fortune 1000 OEMs.


Dawid Ziolkowski has 10 years of experience as a Network/System Engineer at the beginning, DevOps in between, Cloud Native Engineer recently. He’s worked for an IT outsourcing company, a research institute, telco, a hosting company, and a consultancy company, so he’s gathered a lot of knowledge from different perspectives. Nowadays he’s helping companies move to cloud and/or redesign their infrastructure for a more Cloud Native approach.


Ukpai Ugochi is a full stack JavaScript developer (MEVN), and she contributes to FOSS in her free time. She loves to share knowledge about her transition from marine engineering to software development to encourage people who love software development and don’t know where to begin.


Nabendu Biswas has been working in the software industry for the past 15 years, starting as a C++ developer, then moving on to databases. For the past six years he’s been working as a web-developer working in the JavaScript ecosystem, and developing web-apps in ReactJS, NodeJS, GraphQL. He loves to blog about what he learns and what he’s up to.


Matt Zandstra has been working in transportation and logistics dispatch for the past six years, both as a broker and direct to drivers. He’s familiar with various facets of relationships, technical systems, pricing mechanics, and commodities.


Siddhant Varma is a full stack JavaScript developer with expertise in frontend engineering. He’s worked with scaling multiple startups in India and has experience building products in the Ed-Tech and healthcare industries. Siddhant has a passion for teaching and a knack for writing. He’s also taught programming to many graduates, helping them become better future developers.


James Ajayi is a software developer and technical writer. He enjoys breaking complex concepts into chunks that can be easily understood. He does this by creating content in a way that resonates perfectly with both technical and non-technical readers.


Benny Ifeanyi is a data analyst, content creator, teacher, technical writer and developer advocate.  With an unwavering passion for sharing knowledge, Benny is dedicated to educating individuals about technology and helping them become better at what they do. He does this by writing technical articles on his blog and for companies, contributing to open-source projects, organizing/speaking at meetups/conferences, and fostering the growth of technical communities.


Jethro Magaji is a full-stack developer & technical writer with a flair for captivating readers. Passionate about crafting engaging content that leaves a lasting impact.


Nimra Ahmed is a software engineer and technical writer with over 2 years of experience. She absolutely loves JavaScript but hates working on the front-end. In her free time you’ll find her either reading, swimming, or exploring no-code tools.


Sophia Iroegbu is a backend engineer and a technical writer.


Verah Ombui is a passionate technical content writer and a DevOps practitioner who believes in writing the best content on DevOps, and IT technologies and sharing it with the world. Her mission has always remained the same: learn new technologies by doing hands-on practice, deep-dive into them, and teach the world the easiest way possible. She has good exposure to DevOps technologies such as Terraform, AWS Cloud, Microsoft Azure, Ansible, Kubernetes, Docker, Jenkins, Linux, etc.


Vincent Chosen is a dedicated software developer, technical writer, and educator. He enjoys learning, conducting research, and, most importantly, sharing his vast knowledge with others. He is a blockchain enthusiast who is interested in the world of decentralized possibilities. Aside from coding, he enjoys chess and positively discussing technologies.


Chris Ebube Roland is a dedicated software developer, technical writer, and open source evangelist. He is fascinated with the Tech Development world and is dedicated to learning more about programming, software engineering, and computer science. He enjoys building, table tennis, and sharing his knowledge with the tech community and the world at large through his articles.


Daniel Paes has helped his clients as a consultant for projects about creating and modernizing data warehouses and multi-cloud architecture, helping his customers develop auto-scalable pipelines. As new rules are being applied to data, he’s been helping some of his customers comply with regulatory protections over data, such as PIPEDA and GDPR. He’s also guided security policies and guardrails, allowing his clients to secure on-premises, public, and hybrid cloud environments.


Pedro Barbosa is a technology addict who has been working in the software engineering world since starting his career in August 2017. A front-end developer, so far he’s mastered Angular 2+, JavaScript, and TypeScript, and React. And you should expect his list of competencies to keep growing in the coming years, as he also loves to learn.

Meet Our Editors


Kristin Rawlings specializes in developmental and copy editing. Extolling the virtue of the Oxford comma, she uses her skills to bridge the gap from engineering and software experts to easy-to-read prose for readers.


Jill Weisberg is a nonfiction editor across many verticals. She holds a Bachelor’s degree in French and a PhD in neuroscience. Her passion for words creates succinct, compelling content helping writers to best communicate their thoughts and methodologies for readers.


Alison Cantrell earned a master’s degree in book publishing from Portland State University. She collaborates with writers and helps them craft their words intelligently and ensures complex topics are easily understood.


Owner of Rabbit with a Red Pen, Crystal Shelley specializes in editing and creating authentic voices for fiction authors. Her reading services unite a love of language and a passion for social justice. Equal representation is critical in her career philosophy. Shelley strives to give readers authentic insight into diverse cultures.


Angela Traficante, owner of Lambda Editing, spent ten years in the tech industry before returning to her roots as an English major. She now primarily works with self-published authors to polish their books, and she occasionally dips into her technical knowledge to help writers craft interesting and engaging IT and software development content.


Linda Dessau has spent nearly two decades helping authors and business owners clarify, express, and polish their thoughts so they can put them out into the world to help others. She is keenly attentive to the author’s voice, and to being a collaborative and supportive partner in the writing and publishing process.

Think you have what it takes to write for Hit Subscribe?

We believe in you too.

Think you have what it takes to write for Hit Subscribe?

We believe in you too.