We build partnerships with our clients; our staff are the people that make it happen. Our multi-disciplinary team is responsible for innumerable achievements across the board. We’re engineers, software developers, writers, project planners, and everything in between.

Meet Our Internal Staff


Director of Operations

Angela Cordaro is the director of finance and operations, and she keeps Hit Subscribe humming along smoothly. When she’s not churning out spreadsheets and to-do lists, Angela is a brewster who loves to create and sample all types of beer and cider.


Director of Customer Success

Erin Baez is Hit Subscribe’s director of customer success. If you’re our client, you can look forward to working closely with Erin as she checks on how your posts are performing, discusses your goals with you, and makes sure all your requests are going to the right places. In her free time, you can find Erin playing modern board games, working out, or reading.


Digital Marketing Strategist | Head of Sales

If you are a prospective client, Cheri Magnuson will be one of your first points of contact as she collaborates with you on how Hit Subscribe can best fulfill your needs. With a passion for SEO and analytics, Cheri aims to help bring your content strategy to the next level. In her free time, you can find Cheri living the active Colorado lifestyle—hiking, snowboarding, cycling and fishing.


Community Manager

Gabriella Torres is Hit Subscribe’s community manager. She works on community support, content distribution, and digital engagement and activities to help build the Hit Subscribe community. In her free time developing and playing video games.


Tracy Koenn is a graduate of Lake Forest College, and she edits clients’ blogs, ensuring that posts are grammatically sound and convey content effectively. She also works with the Hit Subscribe founders on growth-centered projects.


Nana is an account manager at Hit Subscribe. She believes no detail is too small to ensure clients’ experiences are positive and productive.

Outside of the virtual office, she enjoys making jewelry, cooking new dishes, and pampering her prized goldfishes.


Arnab Roy Chowdhury handles QA and post processing for Hit Subscribe. He is also a UI developer, and when he is not working, he’s out there traveling and doing nature photography.


Hannah Malone is an account manager who keeps client needs and goals a top priority. If you are a client, you will be working closely with Hannah as she makes sure your posts are performing and your goals are being met. When she is not working closely on accounts, you can find her relaxing on the beach.


Lydia Nestel is an account manager at Hit Subscribe. She takes pride in her work and prioritizes clear communication with each and every client. In her downtime she enjoys browsing antique shops and swing dancing with her husband and she never misses the opportunity to wear vintage.


CEO & Founder

Erik Dietrich is a veteran of the software world and has occupied just about every position in it: developer, architect, manager, CIO, and eventually, independent management and strategy consultant. His breadth of experience allows him to speak to all industry personas, write several books in the development sphere, and countless blog posts for dozens of sites.


Melissa McEwen, our Director of Content Strategy and former software engineer, excels in driving growth through effective campaigns. By seamlessly integrating technology and content, she ensures the delivery of captivating and goal-aligned content. In her spare time she enjoys sewing and knitting.

Daylen Hoots is an account manager at Hit Subscribe. She values learning and personal development, effective communication, systems and processes, and loves helping people come up with creative solutions to problems. When not working, she enjoys spending time with her husband and two daughters, going to Disney World, and volunteering.

Meet Our Writers


Christian Meléndez began as a dedicated software developer. During his career he developed his skills in cloud architecture, instrumenting delivery pipelines, and specializing in applications. Meléndez is proficient in .NET, Node, JavaScript, and Java, frequently utilizing docker containers.


Carlos Schults specializes in .NET software development for desktop, website, mobile, and application development. Schults prides himself on writing clean, concise code. His work helps clients improve application health, perform code review, and automated testing.

Eric G

Eric Goebelbecker heralds 25 years of experience in developing infrastructure for the financial market in New York City. His work included collecting market data and instrumenting financial information exchange (FIX) protocol networks. Goebelbecker’s expertise enables him to quickly scan for what’s working, and what’s not.


Peter Morlion is a passionate programmer that helps people and companies improve the quality of their code, especially in legacy codebases. He firmly believes that industry best practices are invaluable when working towards this goal, and his specialties include TDD, DI, and SOLID principles.


Mark Henke heralds ten years of building architectural systems who interact with each other. Henke began working with development operations before its widespread popularity. Passionate about collaboration, Henke’s role shifts from development lead, to active team member, sharpening his teammates skills, and learning new tricks of his own.


Founder of RootPerformance, an engineering consultancy company, Jean Tunis focuses on minimizing cost and loss productivity for technology operators. Heralding 23 years in the industry, Tunis identifies application and network performance problems.


Phil Vuollet is a subject matter expert in technology and business, often contributing to brands’ unique voices. Vuollet is a software automator focusing on improving repeatability. Often invited to give presentations, Vuollet is an active voice in the technology sphere.


Sylvia Fronczak specializes in cutting-edge design practices ahead of the curve. As a project leader, Fronczak teaches developers how to improve technological design; she is a software engineer of many years. Throughout her career Fronczak has worked with several, diversified brands improving central software methodologies.


Lou Bichard is a JavaScript full-stack engineer who believes the best performing softwares are created with a cohesive team. Bichard favors old-school lean systems and methodology, XP, continuous delivery, and development operations. Crafting careful approaches to each product, Bichard shines in software approach and delivery.

Eric B

Eric Boersma specializes in software development and serves as a development manager. He implements strategies for pharmaceutical companies integrating intelligent software for the U.S. government. Constructing lasting relations with international development for nonprofits, Boersma shares his development know-how in an open collaborative environment. He prides himself on continually improving his skills.


Omkar Hiremath specializes in computer science, presenting theoretical and demo-based learning in ethical hacking, Python, blockchain and Hadoop. Hiremath prides himself on presenting top-grade presentations and knowledge sharing.


Marjan’s Venema heralds 30 years in all aspects of software development. Specializing in writing authoritative content, Venema makes tech know-how available to all skill levels of developers and technology neophytes and experts.


Alex Doukas is a website developer specializing in UX design, big data, social media marketing, and SEO best-practices.


Juan Reyes is an engineer who has persevered despite enduring life struggles. His journey of self-discovery brought him to the engineering industry, and he never looked back.


Mario Fernandez is a career software developer. His practices include wielding best-in-class tools and practices, including continuous delivery, frontend development, backend development, and infrastructure. Fernandez spends his free time obsessively thinking about code.


Pius Aboyi prides himself on being a four year Android web developer proficient in Java, Kotlin, and PHP. When he’s not developing, Aboyi writes easy-to-understand articles on technological enterprises and developer tutorials.


Justin Reynolds is a freelance writer who enjoys telling stories about how technology, science, and creativity can help workers be more productive. In his spare time, he likes seeing or playing live music, hiking, and traveling.


Brian Deines believes that every day is a referendum on a brand’s relevance, and he’s excited to bring that kind of thinking to the world of modern manufacturing and logistics. He deploys a full-stack of business development, sales, and marketing tools built through years of work in the logistics, packaging, and tier-1 part supply industries serving a customer base comprised of Fortune 1000 OEMs.


Dawid Ziolkowski has 10 years of experience as a Network/System Engineer at the beginning, DevOps in between, Cloud Native Engineer recently. He’s worked for an IT outsourcing company, a research institute, telco, a hosting company, and a consultancy company, so he’s gathered a lot of knowledge from different perspectives. Nowadays he’s helping companies move to cloud and/or redesign their infrastructure for a more Cloud Native approach.


Ukpai Ugochi is a full stack JavaScript developer (MEVN), and she contributes to FOSS in her free time. She loves to share knowledge about her transition from marine engineering to software development to encourage people who love software development and don’t know where to begin.


Nabendu Biswas has been working in the software industry for the past 15 years, starting as a C++ developer, then moving on to databases. For the past six years he’s been working as a web-developer working in the JavaScript ecosystem, and developing web-apps in ReactJS, NodeJS, GraphQL. He loves to blog about what he learns and what he’s up to.


Matt Zandstra has been working in transportation and logistics dispatch for the past six years, both as a broker and direct to drivers. He’s familiar with various facets of relationships, technical systems, pricing mechanics, and commodities.


Siddhant Varma is a full stack JavaScript developer with expertise in frontend engineering. He’s worked with scaling multiple startups in India and has experience building products in the Ed-Tech and healthcare industries. Siddhant has a passion for teaching and a knack for writing. He’s also taught programming to many graduates, helping them become better future developers.

Meet Our Editors


Kristin Rawlings specializes in developmental and copy editing. Extolling the virtue of the Oxford comma, she uses her skills to bridge the gap from engineering and software experts to easy-to-read prose for readers.


Jill Weisberg is a nonfiction editor across many verticals. She holds a Bachelor’s degree in French and a PhD in neuroscience. Her passion for words creates succinct, compelling content helping writers to best communicate their thoughts and methodologies for readers.


Alison Cantrell earned a master’s degree in book publishing from Portland State University. She collaborates with writers and helps them craft their words intelligently and ensures complex topics are easily understood.


Owner of Rabbit with a Red Pen, Crystal Shelley specializes in editing and creating authentic voices for fiction authors. Her reading services unite a love of language and a passion for social justice. Equal representation is critical in her career philosophy. Shelley strives to give readers authentic insight into diverse cultures.

Think you have what it takes to write for Hit Subscribe?

We believe in you too.

Think you have what it takes to write for Hit Subscribe?

We believe in you too.