
Erik Dietrich is a veteran of the software world and has occupied just about every position in it: developer, architect, manager, CIO, and eventually, independent management and strategy consultant. His breadth of experience allows him to speak to all industry personas, write several books in the development sphere, and countless blog posts for dozens of sites.
Daylen Hoots is an account manager at Hit Subscribe. She values learning and personal development, effective communication, systems and processes, and loves helping people come up with creative solutions to problems. When not working, she enjoys spending time with her husband and two daughters, going to Disney World, and volunteering.

Melissa McEwen, our Director of Content Strategy and former software engineer, excels in driving growth through effective campaigns. By seamlessly integrating technology and content, she ensures the delivery of captivating and goal-aligned content. In her spare time she enjoys sewing and knitting.

Eric Goebelbecker heralds 25 years of experience in developing infrastructure for the financial market in New York City. His work included collecting market data and instrumenting financial information exchange (FIX) protocol networks. Goebelbecker’s expertise enables him to quickly scan for what’s working, and what’s not.

Lydia Nestel is an account manager at Hit Subscribe. She takes pride in her work and prioritizes clear communication with each and every client. In her downtime she enjoys browsing antique shops and swing dancing with her husband and she never misses the opportunity to wear vintage.

Hannah Malone is an account manager who keeps client needs and goals a top priority. If you are a client, you will be working closely with Hannah as she makes sure your posts are performing and your goals are being met. When she is not working closely on accounts, you can find her relaxing on the beach.

Arnab Roy Chowdhury handles QA and post processing for Hit Subscribe. He is also a UI developer, and when he is not working, he’s out there traveling and doing nature photography.

Nana is an account manager at Hit Subscribe. She believes no detail is too small to ensure clients’ experiences are positive and productive.
Outside of the virtual office, she enjoys making jewelry, cooking new dishes, and pampering her prized goldfishes.

Tracy Koenn is a graduate of Lake Forest College, and she edits clients’ blogs, ensuring that posts are grammatically sound and convey content effectively. She also works with the Hit Subscribe founders on growth-centered projects.

Gabriella Torres is Hit Subscribe’s community manager. She works on community support, content distribution, and digital engagement and activities to help build the Hit Subscribe community. In her free time developing and playing video games.