Chief Executive Officer

Erik Dietrich is a veteran of the software world and has occupied just about every position in it: developer, architect, manager, CIO, and eventually, independent management and strategy consultant. His breadth of experience allows him to speak to all industry personas, write several books in the development sphere, and countless blog posts for dozens of sites.


Account Manager

Lyndsey Silker is an Account Manager at Hit Subscribe. She has a passion for fostering strong client relationships and is driven by a commitment to client success. When not working, she enjoys hiking with her family and two Goldendoodles, listening to true crime podcasts, and kickboxing.


Account Manager

Daylen Hoots is an account manager at Hit Subscribe. She values learning and personal development, effective communication, systems and processes, and loves helping people come up with creative solutions to problems. When not working, she enjoys spending time with her husband and two daughters, going to Disney World, and volunteering.


Practice Manager

Melissa McEwen, our Director of Content Strategy and former software engineer, excels in driving growth through effective campaigns. By seamlessly integrating technology and content, she ensures the delivery of captivating and goal-aligned content. In her spare time she enjoys sewing and knitting.


Practice Manager

Eric Goebelbecker heralds 25 years of experience in developing infrastructure for the financial market in New York City. His work included collecting market data and instrumenting financial information exchange (FIX) protocol networks. Goebelbecker’s expertise enables him to quickly scan for what’s working, and what’s not.


QA Specialist

Arnab Roy Chowdhury handles QA and post processing for Hit Subscribe. He is also a UI developer, and when he is not working, he’s out there traveling and doing nature photography.


Account Manager

Nana is an account manager at Hit Subscribe. She believes no detail is too small to ensure clients’ experiences are positive and productive.

Outside of the virtual office, she enjoys making jewelry, cooking new dishes, and pampering her prized goldfishes.


Community Manager

Tracy Koenn is a graduate of Lake Forest College, and she edits clients’ blogs, ensuring that posts are grammatically sound and convey content effectively. She also works with the Hit Subscribe founders on growth-centered projects.


People Operations

Gabriella Torres is Hit Subscribe’s community manager. She works on community support, content distribution, and digital engagement and activities to help build the Hit Subscribe community. In her free time developing and playing video games.


Director of Operations

Angela Cordaro is the director of finance and operations, and she keeps Hit Subscribe humming along smoothly. When she’s not churning out spreadsheets and to-do lists, Angela is a brewster who loves to create and sample all types of beer and cider.