I’ve been on a listening tour of late, talking to product marketers that own their business’s content production, among others. My aim has been to discover subtle pain points, identify patterns, and possibly develop productized services to help. A couple of weeks ago, I heard something interesting. “We have in-house engineers that want to contribute…
I’m going to dive into something today that I consider nuanced but profound. And I’m going to attempt to do this with some modicum of decorum, since most of the (non-freelancer) content I create for Hit Subscribe I intend specifically for clients and prospects. It’s a risky “call your baby ugly but do it gently”…
There’s a definite user experience battle between people who think that websites should default to opening links in new tabs versus opening links in the same tab. So what’s our stance? Learn what we think and why in this video from one of our founders, Erik Dietrich, below. Also, be sure to check out our…
If you start a blog as a hobby or a personal journal, the best content for you is obviously the content you write. Express your opinions, argue your points, and tell your story. Do you. But what’s the best content for a commercial or brand blog? Well, in an ideal world, it’s content that takes…
So you understand keywords, and you understand they’re crucial to your blog posts. And now you’re ready to sit down and start using keywords to your advantage! However, you have probably come to a pretty good question at this point: Should you pick a keyword before or after writing content? This is something that we…
Writing conclusions for blog posts should be simple enough. After all, you’ve already done the hard part—in the meat of the post, you’ve carefully, deliberately communicated the main information you want the reader to take away. But there’s something about a truly fabulous conclusion that’s hard to put your finger on. It feels more like…
It’s said that the hardest part of writing is starting. The greats attribute this to heady existential fears of failure, judgment, or an imperfect product. But what’s the real reason starting a writing project leaves many of us frozen in fear? Because it’s so difficult to write a good introductory sentence! And if you’re a…
One question that we’re sure you all grapple with is how you should handle comments on your blog. Should you enable comments on your blog? And if you do, what kind of policies should you have for those comments? How should they work? If you’re thinking about whether you should have comments on your blog or not, there…
Writing with your reader in mind is essential to making your writing more effective. And by that, I mean you should structure your post in a way that’s most conducive to your reader’s experience. Using transitions is essential to crafting a clear piece of writing that readers will understand in a cinch. That’s why, in…
“Should I write a series of blog posts?” Typically, we get a question like this from our prospects and client base at Hit Subscribe. And one of our founders, Erik Dietrich, is here to give you some answers. When we talk about a series of blog posts, we’re not talking about related blog posts (for…
One of our founders, Erik Dietrich, has put together a comprehensive but concise video to help answer a common question he fields from clients and prospects. And what is that question? Well, it’s probably one many bloggers have thought before, which is “I’ve written a blog post, so now how long until it ranks in…
Maybe you’ve written an article, and now you’re thinking, “how do I get eyeballs on this?” You can post it on Twitter or social media, but what you’d really like to know is if the piece ranked for keywords so people could find it via Google. You’re probably thinking, “now that I’ve written this, all…
One of our founders, Erik Dietrich, has put together a comprehensive but concise video answering a common question you may have: “How long until I can see my blog post rank in, say, the top three results on Google?” While the answer isn’t necessarily an easy and straightforward one, there are some helpful pointers and…
Maybe you’ve heard about the benefits of starting a personal or company blog but are battling some insecurities about it. Maybe you’ve been blogging for a long time and are wondering how to get better results. Or maybe you just genuinely want to make your writing more readable. All are admirable goals! And whatever your…
Welcome back to our series on overcoming common writing problems! In the first post in the series, we talked about making sure you’ve locked down the essential elements of a post—an intro, a “this post is about” sentence, good subheads, and a conclusion. This time, we’re going to talk about more big picture stuff. Specifically,…